5 Reasons Businesses Should Stop Ignoring Social Media

Many things never embellish as non-classical as they were supposed to be (e.g. QR codes). At opposite nowadays any ideas cover off but are then quickly replaced by something outmatch (e.g. fax or pager marketing). Some playing owners still employ this write of discernment when making firmness on mixer media, wondering if all the money they put into interpersonal media marketing leave prettify unprofitable in right a few years.

The reading has arrive to desolate any disquiet that social media is conscionable a flash-in-the-pan phenomenon. There is a lot of data that shows social media is an alive thing of the way we transmit and vow with others and acquire about new things. Social media marketing is here to decree and furthermore, enterprise owners should be happy active this new paradigm in marketing. Here's why:

1. Better Customer Service 

Companies need to actively use and monitor social media to make sure they are providing good customer service to the people using their channels. As was mentioned above, what people see on social media affects how they feel about a brand.
Customer service is another reason why social media marketing is here to stay. 

2. Building a Brand

Building a brand is one of the toughest challenges a business faces and social media marketing makes it easier. This is something business owners should not want to see go away.
The biggest benefit of social media marketing is that it’s one of the most effective ways to increase brand awareness and to improve public sentiment towards a brand.

3. Increased Purchase Influence

Another way social media has changed the way we communicate is through the sharing of product news and information.
And once people learn about new products, they often go to social media to form their opinions on what they’ve seen commercials for. A study from Deloitte, a digital marketing firm, found that 75 percent of online Americans say product information found on social channels influences their shopping behavior and enhances brand loyalty.
In many ways, social media is becoming the default way that people learn about new things to buy.

4. Instant Targeted Feedback

This feature separates social media marketing from most other forms. While there are certainly some people who don’t want to engage with the brands and companies they frequently use, there are many people who do.Customers who shop with a brand over many years have a higher lifetime value than single shoppers. Social media is a way to encourage that long-term loyalty.

5. More Engaged Website Traffic

According to a report from ShareThis, people referred to websites from links on the social media networks LinkedIn, Google+, Facebook and Twitter spend more than two to three minutes on the site and visit two or more pages. 

Photo Credite : digitalvidya, Souce : workawesome